Features

$683m bakery market to see 4.2pc growth

March 2017

The UAE bakery market valued at $683 million is expected to grow at more than 4.2 per cent per annum, as demand for all-natural baked goods continues to rise, according to recent research from Euromonitor.

With the growth set to continue, research firm Global Industry Analysis projects the global market will exceed values of $485 billion by 2020.

In line with the trends, the UAE has also experienced an increase in the number of French bakeries, with the opening of La Patisserie des Rêves, Aubaine, Pierre Hermé, Dalloyau and others.

Edwina Salvatori, account director, Sopexa Middle East, said: “French pastry is more popular than ever, as proven by the number of new outlets opening across the country. In recent years, we have noticed a surge in the popularity of healthy, organic and all-natural baked goods, with a particular emphasis on French products, which are traditionally the finest, freshest and tastiest. With nearly 5,000 artisanal patisseries in France, and more than 80 per cent of the French population ending their meal on a sweet note, pastry is part of our gastronomical heritage.”

“We have seen an increased demand in the UAE for French pastry chefs possessing the traditional skills that have been central to French baking techniques for hundreds of years. Drawing on this inspiration, some well-known chefs have codified their art in innovative and creative baking methods and classic recipes,” she continued. 

The findings were part of a roundtable forum held in Dubai by Sopexa on behalf of the French Ministry of Agriculture, and conducted in partnership with BNC Publishing. The event brought together top pastry chefs, dessert specialists and leading foodies from France, Japan and the Middle East to provide a glimpse into the biggest factors influencing the taste of pastry across the Arab world.

“Pastry trends evolve quickly – there are changes every six months,” said Chef Nicolas Bacheyre, executive pastry chef, Un Dimanche à Paris.

As a global culinary hub that is home to a diverse range of nationalities, the Middle East has inspired chefs to put their creative skills to the test by making the most of local ingredients.




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