The company is capitalising on the region’s demand for surveillance technology by offering a host of products
Panasonic, a world leader in security solutions with technological breakthroughs that span over 50 years, has witnessed double-digit sales growth in the Middle East and Africa.
“We’re targeting similar growth in the coming years, said Hayashi Noriyuki, senior manager, Panasonic Marketing Middle East and Africa (PMMEA).
“Being a customer-centric company, every year we try and introduce products that incorporate the latest technologies. This has worked very well for us especially for our consumer portfolio,” Noriyuki said.
“Year-on-year we have managed to meet and successfully beat the expectations of our consumers. We are confident of our product offering and we are in no doubt that demand for our products will continue to grow. The UAE is one of the key markets for Panasonic and we have placed a great deal of emphasis on bringing the latest technology and products to all consumers.”
The company recently introduced a 360 degree camera to cater to all indoor or outdoor facilities.
“There is a growth in demand for surveillance technology in the region as local governments are strongly committed to providing residents and industries with security and protection at all times. In response to the increasingly demanding security landscape to protect people, property and assets in the region, Panasonic has come up with cost-effective security solutions for a wide range of verticals including public premises, retail and mall facilities, banks, airport, buildings, the transportation industry, energy and education sectors,” he said.
The company’s security products, including network cameras, face search technology, control room security products, fire alarm systems, video intercom, home security products and the Arbitrator HD/wearable cameras, meet the community’s wider requirements.
WV-SFN480 and WV-SFV481 360-degree cameras provide a 360°/180° field of view, delivering very detailed 9 megapixel images with a fisheye, panoramic and de-warped view. The product is ideal for surveillance applications that require wide area coverage such as shopping malls, retail stores, airports, railway stations, parking lots, factories, warehouses and offices.
Likewise, Panasonic’s brand new ultra-high-definition WV-SFV781L andWV-SPV781L 4K security cameras, provide crisp and clear images. It is vandal resistant and packed with a multitude of ground breaking features. These outdoor 4K security cameras offer extremely high picture quality for detailed wide-area monitoring with a single camera, with 1/7th the file size of other 4K cameras thanks to compression technology.
“The Middle East, Egypt and South Africa are key markets for us,” said Noryuki. “There is a growth in demand for surveillance technology in the region as the local governments are strongly committed to providing residents and industries with security and protection at all times. We want to make products available to meet the growing needs of this rapidly growing industry.”
As well as its B2C (Business to Consumer) product line-up that Panasonic is known for, its B2B (Business to Business) products with path-breaking solutions have been an integral part of its DNA, said Noriyuki.
Panasonic provided a complete suite of video surveillance solutions to Dubai Festival City, including Intercontinental Festival City and the Crowne Plaza. Its recent achievements include providing surveillance solutions to the Ritz Carlton in Egypt.”